1. What Data We Collect
We collect personal information necessary to facilitate vehicle sales, credit applications, and dealership services, including:
- Identity details: Full name, date of birth, residential address, and nationality.
- Contact details: Telephone number and email address.
- Vehicle data: Registration numbers (license plate) and vehicle lookup history.
- Financial details: Bank details, income, and employment status (where credit applications are requested).
2. Why We Collect It
Your personal data is processed under the following lawful bases:
- Contractual Obligation: To prepare and execute vehicle purchase contracts or finance disclosures.
- Legal Duty: To verify vehicle history, MOT status, tax records, and comply with UK anti-money laundering (AML) regulations.
- Consent: For marketing updates or general communications if you explicitly opted-in.
3. How Long It Is Stored
We only store your personal details for as long as is necessary to complete transactions and satisfy legal, accounting, or regulatory requirements. Typically, vehicle purchase and finance records are retained for a minimum of 6 years following the completion of the transaction in accordance with UK tax laws.
4. Your Rights (Access & Deletion)
Under the UK General Data Protection Regulation (UK GDPR), you hold the following rights regarding your information:
- Right of Access: Request a complete copy of all personal details held by the dealership.
- Right to Rectification: Request correction of incorrect or incomplete customer records.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your files when they are no longer required for legal obligations.
- Right to Restrict Processing: Request that we temporarily suspend data processing.
5. Contact Information for Data Requests
For any queries, Subject Access Requests (SARs), or deletion requests, please contact our Data Protection Officer:
Apex Motors Dealership HQ
Attn: Data Protection Officer
100 Colmore Row, Birmingham, B3 3AG
Email: dpo@apexmotors.co.uk